CONDITION USED GOOD, IDEATING IDENTITY , ANIL SINHA , HARDCOVER , 2010

This book presents a curated selection of visual identities created by Anil Sinha as part of his institutional consultancy work. It explores the concept of identity as a powerful visual expression that communicates values, philosophy, and purpose through symbols, logos, and icons. Focusing on the ideation process, the book reveals how ideas are generated, developed, and refined into meaningful identities that users can relate to. Combining professional practice with academic insight, it offers a thoughtful look at identity design as an act of connecting, interpreting, and communicating across diverse contexts