Structural Packaging Art: 2 (Hardcover)


  • By Xia Jiajia (Author)
  • Hardcover: 300 pages
  • Publisher: Artpower International; Har/Dvdr edition (27 April 2016)
  • Language: English
  • ISBN-10: 9881468736
  • ISBN-13: 9789881468734
  • Product Dimensions: 21.4 x 2.8 x 29 cm

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Structural Packaging Art has it all wrapped up, literally! Presenting the most innovative and imaginative graphic designs and technical constructions using paper and cardboard to promote a range of products from snacks to stationery, to teabags and truffles. All are designed to create a unique identity and brand within a highly competitive consumer market, colourful and eye-catching, quirky and desirable these wrappings are about first impressions with the focus on presenting each item as a ‘gift’ to be purchased, then savoured and enjoyed as an essential feature of the whole product experience.


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